Adprime operates advertising platforms, and executes advertising campaigns (our “Services”) that help publishers, advertisers, and agencies (our “Clients”) sell and purchase advertising space and identify audiences that may be interested in relevant products and services. We collect information, as described below, through our Sites and Services, and we collect other online and ofﬂine information about individuals’ interests and habits through web tracking technologies, and from data providers, service providers, ad exchanges, publishers, and mobile app attribution companies, measurement companies (our “Ad Partners”). We use collected information to create audience segments that we make available to our Clients to enable them to deliver targeted, interest-based advertising and to conduct analytics and research. Our Services deliver the targeted advertising messages to individuals on computers, mobile phones, connected televisions and similar devices and enables us to report back to our Clients about the effectiveness of their advertising campaigns.
You agree to let us collect and process your Personal Information as described in this Policy. Please read through this Policy in its entirety and understand its terms. We may update the Policy from time to time, so please check it occasionally.
This Policy describes
Personal Information We Collect;
How We Collect Your Personal Information;
How We Use Your Personal Information;
How We Share Your Personal Information With Third Parties;
How We Protect Your Personal Information;
Ability to Access, Update, and Correct Personal Information;
Changes to the Policy;
Questions About This Policy.
PERSONAL INFORMATION WE COLLECT
Adprime collects information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to any individual or a household (“Personal Information”). Adprime also collects non-Personal Information that cannot be linked or associated with any individual person or household. When non-Personal Information is combined with other information so that it does identify an individual person, we treat that combination as Personal Information. We may collect, use, store and transfer different kinds of Personal Information about you, which we have grouped together as follows:
Identifiers such as your first name, last name, alias, unique personal identifier, online identifiers (cookies, mobile advertising IDs, Device IDs), and/or national provider identifier number.
Contact Information such as your practice address, mailing address, email address, and telephone numbers.
Sensitive Information such as location data associated with your IP address; your interest in receiving marketing material about a particular health condition.
Demographic Information such as age, gender, location and interests.
Financial Information from our Clients only, such as credit or debit card information, payment details, or other payment information.
Profile Data such as area of specialty, details about the content that you have consumed online and/or other details of digital properties that you have visited in the past, reading preferences, personal interests, feedback, and survey responses.
Technical Information such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, mobile carrier, and other technology on the devices you use while visiting any of our Sites, or viewing any of our Client’s ads or third party ads associated with our Services.
Usage or Click Stream Data such as web pages which have been viewed, date and time, domain type, and responses by a web surfer to an advertisement delivered by us or a third party advertising technology vendor when you visit any of our Sites or view any of our Client’s ads, or third party ads associated with our Services.
Marketing and Communications Information such as marketing campaign data, click-through, your preferences and consent in receiving marketing from us and our third parties, email communications, and your communication preferences.
Inference Data including inferences drawn from the Personal Information identified above.
HOW WE COLLECT YOUR PERSONAL INFORMATION
Information You Provide To Us:
Adprime may collect Personal Information from you that you voluntarily provide to us in various ways, including, but not limited to, when you:
Submit an inquiry or comment using our online contact form;
Call, email, text, or otherwise communicate with us;
Respond to surveys or marketing communications;
Respond to promotions and sweepstakes offers on other websites or services run by Adprime (collectively referred to as “Adprime Media Properties”;
Register on out Sites; and
Otherwise use or interact with our Sites.
Information We Collect From You
Automated technologies or interactions. As is true of most websites, we receive and store certain types of Personal Information whenever you interact with us or our Sites and Services online. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or click rate data. When you access and use our Sites from your mobile devices, we receive data from that mobile device. This may include your device ID, location data, IP address and device type. You may manage how your mobile device and mobile browser share location information with us, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.
We use both session ID cookies and persistent cookies. For the session ID cookie, the data is temporarily stored on your computer, but once you close your browser the cookie terminates. A persistent cookie is a small text file stored on your hard drive for an extended period of time. This allows us to track your activities while using a Website or interacting with ads through our Services and help improve the functionality, navigation, and performance of the Website.
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off cookies by adjusting your browser settings. If you turn off your cookies, some of the features of the website may not function properly. You can manage your cookie preferences through your Internet browser. Modern browsers allow you to change your cookie settings. These settings are usually found in the “options” or “preferences” menu of your browser. You can find out more about cookies, including how to see what cookies have been set and how to manage and delete them, at http://www.allaboutcookies.org. If you would like to opt-out of cookies, see our Cookie Opt Out below.
Information We Collect From Third Parties
Our Sites may include links, plug-ins to websites operated by third parties, as well as embedded videos hosted by third party video management platforms. We may also collect Personal Information from various third parties, including those listed below. Adprime does not control any Third-Party Sites and is not responsible for any information they may collect. The collection, use, and disclosure of Personal Information received from third parties is governed by the privacy policies listed on the website where the information was submitted by the user. Third parties may send their own cookies and pixel tags to you, and may collect information and use it in a way that is different from this Policy. Please carefully review these third-party privacy policies to understand how your information may be collected, used and disclosed by these third parties.
Our Clients, Ad Partners and Data Partners.
Our Clients, Ad Partners, Data Partners may use or interact with our Services and share the following information with us: Usage or Click Stream Data, including Identifiers such as browser cookie IDs, mobile device IDs third party IDs; Technical Information such as IP address, device type, operating system, hashed email address, or hashed mobile ID; Sensitive Information such as location-based data; Inference Data such as contextual information; and Demographic Information such as age and gender. Information we obtain from these third parties about an individual may be appended to information that we otherwise have for the purposes of targeting advertisements. For example, we match hashed versions of mobile IDs to data that are de-identiﬁed (made pseudonymous) about an individual that resides in our platform to target advertising to that individual based on their device activity, inferred interests and location information.
In the process of serving an advertisement to a device, we, or our partners, may decide to serve an ad based on one or more audience segments associated with that device, and the audience segment we believe may be associated with that device. Where Adprime is able to use this and other information to infer that one browser or device likely belongs to the same User or household, the Service may consider those browsers and devices “linked” for purposes of ad serving and interest-based advertising.
Third parties may collect and use information about an individual’s activities, subject to their own privacy policies and terms. You should read all policies and terms on third party sites. Like many companies, we may allow cookie matching with select third parties. We only share pseudonymous information with such third parties that does not include an individual’s name, email address, or contact information.
Third Party Service Providers. We collect Personal Information from service providers including website hosting platforms and email service providers.
Third Party Advertising Partners. We collect Personal Information received from third party advertising partners, including partners who host and manage various online advertisements and ad platforms. This may be combined with the analytics data described below.
Log Data. We receive information when an individual views content on, or otherwise interacts with, our Services, which we refer to as “Log Data.” For example, when an individual visits a website or the websites of our Clients, sees an advertisement delivered through our Services, or interacts with our email notiﬁcations, we may receive information about that individual. Such information includes Technical Information such as IP address, browser type, operating system, mobile carrier, device information (including device and application IDs); Usage or Click Stream Data and Identifiers such as the referring web page, pages visited and cookie information; and Sensitive Information such as location data. We use the available Log Data to operate our Services and optimize the performance of our Services.
Google Analytics. We use third party cookies provided by Google Analytics to assist us in better understanding our visitors. These cookies collect Technical Information such as IP address; and Usage or Click Stream Data such as usage data, such as the length of time a user spends on a page, the pages a user visits, and the websites a user visits before and after visiting our Sites. Based on this information, Google Analytics compiles data about website traffic and interactions, which we use to offer better user experiences and tools in the future. For information on how to opt-out from Google Analytics, click here.
Your ‘Do Not Track’ Browser Setting. Some web browsers incorporate a Do Not Track (“DNT”) feature that signals to the websites that you visit that you do not want to have your online activity tracked. At this time, our Sites does not respond to DNT signals. Other third party websites may keep track of your browsing activities when they provide you with content, which enables them to customize what they present to you on their websites.
Children’s Privacy. Our Sites are intended for adult use only and are not directed towards children, minors, or anyone under the age of 18. If you are under the age of 13, you are not authorized to provide us with any Personal Information. If the parent or guardian of a child under 13 believes that the child has provided us with any Personal Information, the parent or guardian of that child should contact us at the email address below and to have this Personal Information deleted from our files.
HOW WE USE YOUR PERSONAL INFORMATION
Purposes For Which We Will Use Your Personal Information
We use the information we acquire to better target advertising and to provide insights about an ad campaign. For example, we may use both personal information gathered from ads placed to provide our clients with ad-related services, such as statistical reporting about website activity and the number of ads served, and to provide more ads to end-users based on the specific website URL, or webpage, visited. Additionally, we may also use the information we acquire for the following purposes:
Marketing and sales purposes to better target advertisements to individuals across websites visited.
Target content to individuals in an effort to create a personally relevant experience.
Predict responses to advertisements and to help determine which ads perform best and which content is most appropriate for different individuals.
Data may be combined with information collected from other sources to assist with targeting ads to consumer’s preferences and behaviors.
Other Adprime sales and marketing efforts.
Other Business Purposes:
Resolve disputes and troubleshoot problems and support.
Enforce our terms and this Policy.
Customize, measure and improve our services and content.
To protect our interests, including establishing, exercising and defending legal rights and claims.
As necessary to comply with legal requirements, to prevent fraud, to cooperate with law enforcement and regulatory authorities, and to stop other prohibited, illegal, or harmful activities.
For purposes disclosed at the time you provide/we request your Personal Information or as otherwise set forth in this Policy.
Transactional Purposes with regard to our clients:
Collect and process payments and complete transactions.
Provide services and customer support.
Assist with setting up and managing customer accounts.
HOW WE SHARE YOUR PERSONAL INFORMATION
We share your Personal Information with third parties in the ways described below.
Information You Instruct Us to Share. You may be presented with a survey or an option on our Sites to have us send certain information to third parties or give them access to it. If you choose to do so, your Personal Information and other information may be disclosed to such third parties and all information you disclose will be subject to the third-party privacy policies and practices of such third parties.
User Disclosures. You may provide Personal Information as a result of your use of the Sites.
Trusted Partners. We provide Identifiers, Contact Information, Profile Data, Technical Information, Demographic Information, Sensitive Information, and Usage Or Click Stream Data to our Clients, ad partners and data partners who work on behalf of, or with, Adprime that our Trusted Partners may bid, purchase, and target ads directly or otherwise use or share that information with others for advertising or marketing purposes.
Other Business Partners. We may share aggregated or pseudonymous information (including demographic information) with partners, such as publishers, advertisers, measurement analytics, apps, or other companies. For example, we may tell an advertiser how its ads performed or report how many people installed an app after seeing a promotion.
We may also share personal information with third parties who enter into business relationships with us. These business partners may include direct marketers, publishers and unaffiliated third parties.
DMD Healthcare Communications NetworkSM. Adprime participates in the DMD Healthcare Communication NetworkSM (the “HCN”). The HCN is an allied community of medical publishers specifically servicing the information needs of US based healthcare professionals. HCN implemented various technologies for universal registration/login among all Network member websites. These technologies are managed by DMD Marketing Corp. (“DMD”), and may involve the collection, receipt, and sharing of information with DMD, its clients and other Network members. If you would like to understand how Adprime’s participation in the HCN affects your privacy, please click here: http://usersupport.dmdconnects.com/PrivacyPolicy.htm
Service Providers. We may use third-party service providers to perform certain business services and may disclose Personal Information to such service providers as needed for them to perform these business services. Business services provided include, but are not limited to, billing, advertisement delivery, data service providers, hosting services, communications services, website development services, payment processing services, compliance services, analytics services, and survey services.
Business Transactions. We may do business with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Information in the same way as set out in this Policy.
Legal Process. Subject to applicable law, we may disclose information about you (i) if we are required to do so by law, regulation or legal process, such as a subpoena; (ii) in response to requests by government entities, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to prevent physical, financial or other harm, injury or loss; or (iv) in connection with an investigation of suspected or actual unlawful activity.
HOW WE PROTECT YOUR PERSONAL INFORMATION
We endeavour to incorporate reasonable safeguards to help protect and secure your Personal Information. No data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can however be guaranteed to be 100% secure. Therefore, we cannot guarantee its absolute security.
CHANGES TO THIS PRIVACY NOTICE
Adprime may modify or update this Policy from time to time. We encourage you to revisit this page often to remain fully informed of our Policy or you can contact us at any time to obtain the latest copy of this Policy.
QUESTIONS ABOUT THIS POLICY
For questions or comments regarding our Policy, you should contact us by using the Contact Us form here. You can also email us at info at adprime dot com or write to us at:
Adprime Media, Inc.
Attn: Privacy Team
28 Liberty St, 6th floor
New York, NY 10005.
Last Update: August 4, 2022